Directed & Edited by Scott Richardson
Hook, Line & Sinker is the newest creative collaboration between up-and-coming rock outfit, The Boy and His Machine, and aspiring music video director, Scott Richardson.
The video was shot inside of, and on the grounds of, the historic Buffalo Central Terminal, whose mammoth walls and magnificent arches provide an extraordinary backdrop for the band's energetic performance. The building's ghostly mysteriousness also allows for many tales to be told, and left up to interpretation by the audience.
Current distribution plans for the video include traditional online outlets, Purevolume.com, Hot Topic in-store displays, and an exclusive premiere on the website of guitar manufacturer, Fender.
Special thanks to the Central Terminal Restoration Corporation, Mike Miller, Hank Olejniczak, Erin Bagwell and Jordan Lema.